Andrex®, the UK’s leading toilet tissue manufacturer, commits to donating one million toilet tissue rolls to In Kind Direct.

Andrex® is working in partnership with In Kind Direct to identify and distribute its product donation across thousands of UK charitpartners, such as Age UK and food banks, supporting the most vulnerable within communities up and down the country. Charitable organisations can register for free to access these and other essentials with In Kind Direct.

#ShareASquare has been designed to celebrate and support acts of generosity. Andrex® is asking consumers to share their acts of kindness on social media such as: safely sharing products when you have more than enough, calling an elderly neighbour for a daily chat or demonstrating support for key workers, using the campaign hashtag. In return, Andrex®, the UK’s leading toilet tissue brand will donate £1, up to £100,000, for each use of the hashtag between April 6 through June 1 2020.


Kimberly Clark’s incredibly generous donation will make a huge difference to In Kind Direct’s thousands of charity partners. Organisations which work with vulnerable communities have never been busier and we are seeing unprecedented demand for our services."

- Rosanne Gray, CEO of In Kind Direct

Andrex Toilet rolls


“In these challenging times for families across the country, we believe it important to hero the acts of kindness that are already taking place as people come together and demonstrate a true sense of community."

- Ori Ben Shai, MD and VP Kimberly-Clark in the UK and Ireland


Follow us on social media:


For media enquiries:

Please email us at or call 0300 30 20 250

About the Andrex® Brand  

Andrex®, one of the UK’s most recognisable and celebrated brands, launched in 1942. They have been the nation’s favourite toilet tissue ever since. UK households use over 8 million miles worth of Andrex® every year. For more information on Andrex®  visit