Community Support Fund FAQs

#commUNITY Support Fund

About the funding 

The overall aim of this initiative is to support 2,500 households (individuals and families) directly affected by the COVID-19 pandemic. As part of our #commUNITY campaign we are committed to meeting the immediate needs of our charity partners, who are supporting on average 60% more people than last summer with life’s essentials. We aim to include up to 350 organisations in our network with account credits of £200 each. 


Who can apply 

The #commUNITY support fund is open to all charity partners registered in our network. If you are a constituted charitable organisation, you can join for free todayFor more details on joining our network, visit our website. 


Priority areas 

We anticipate that this initiative will be oversubscribed as our network includes thousands of UK charitable organisations. The #commUNITY support fund will be used to support individuals and families most affected by the pandemic. If a selection process is necessary, we will aim to prioritise: 


  • good geographical spread across our UK network 
  • geographical regions highlighted by our pulse check survey (January 2021) and corroborated by other sector research as experiencing particular increase in demand for their services. This includes Wales, Scotland, Northern Ireland, North East England, West Midlands and London. 
  • organisations supporting groups and communities disproportionately affected by the crisis. 
  • organisations that have not received crisis funding from other sources or where having available funds may be a barrier to accessing our service 


How much is available 

Thanks to dedicated funding, we are aiming to support up to 350 organisations in our network with account credits of £200 each. The account credit must be spent within four months of being applied. Any credit not spent in that time may be reallocated. 


How to apply 

To apply, please complete the online questionnaire by 5pm, Wednesday 24th February. You will need to provide your In Kind Direct account number to submit your response. This can be found by logging in to your account and going to Account -> Account Information.