Giving children the #SummerOfPlay they deserve
This summer we’re launching our #commUNITY campaign, which is all about uniting companies and communities to get back to the things they love. In our recent charitable network survey, 77% of respondents reported seeing a decline in the mental health and wellbeing of children and adults they support and ¾ reported increased demand for their services**.
At the same time, Oxford Brooks University research*** highlighted that lockdown restrictions have had a detrimental impact on children in particular, as reduced outside activities and more sedentary behaviour has the potential to damage their long-term development. Creative and developmental play is key to children’s learning.
In response, we have partnered with Save the Children to give children across the UK the #SummerOfPlay they deserve. Our role is to widely distribute a range of donated products to enable more organisations who care for children to run summer holiday activities like holiday clubs and camps for kids.
A large number of our corporate partners such as Flying Tiger Copenhagen, PZ Cussons, TCC Global, Micro-Scooters, Amazon, Mitre Sports and Hasbro have donated a brilliant range of products including arts and crafts, toys, games, stationery, outdoor play and sports equipment to help children get mentally and physically active for this summer of play, setting them up for a productive year of learning ahead.
We have also received donations from Merlin, Junior Adventures and Big Game Hunters to support more children in getting active this summer, gifting prizes from theme park tickets to outdoor wooden teepees! If you’re a charity or charitable organisation and want to be the first to hear about these competitions, like our Facebook page today.
of children say the way they play has changed*
of children said they are playing outside less than before*
For any media enquiries, please contact:.
Aduro Communications - firstname.lastname@example.org
*Beano Brain research commissioned by Save the Children
**In Kind Direct Q2 Impact Survey: 748 respondents
***Oxford Brookes University - https://babylab.brookes.ac.uk/research/social-distancing-and-development