Strategic & Operational Guide to Product Giving

The ultimate guide to product giving

To help your company get started with product donations or take a more strategic approach to product giving, In Kind Direct and PwC have produced the first ever ‘Strategic and Operational Guide to Product Giving’. Thanks to this easy-to-use, step-by-step guide:

  • Understand and identify all product giving opportunities in your company
  • Build a solid business case for product giving
  • Incorporate product giving into your systems and processes
  • Monitor, communicate and review your product giving activity
As a fast-growing retailer, we generate surplus stock across a whole range of categories, from toys to books to health and beauty and sports products. A lot of this product is in very good condition and thanks to In Kind Direct we can make sure this stock is put to good use.
Ajay KavanVice President, Special Projects,
Our product giving initiative helps us engage with employees and instil pride in the company. It also gives those working in the logistics department an opportunity to "do good".
Aimee GoldsmithAssociate Director Communications, P&G Northern Europe, France, Belgium and Holland

If you’re a consumer goods company interested in product giving, leave us your details and we’ll contact you asap:

Alternatively email us or call us on 0300 30 20 200 to discuss how this guide can help your business.

Your information will be processed in accordance with our privacy policy.

About the guide

Want to get involved with product giving but don’t know where to start? Unsure about which functions and individuals to engage within your organisation to develop your product giving plan? Already giving goods but keen to maximise business value and social impact?

Take a more strategic and systematic approach to product giving.

Product giving is a way to implement circular economy in practice, helping us deliver on our zero landfill commitment. Doing a comparison analysis we realise that delivery cost of donating our surplus products was in practice lower than if wasted through landfilling or recycling. A win-win situation for both people and the planet.
Anna Maria RugarliSenior Director, Sustainability & Responsibility EMEA, VF Corporation


In Kind Direct’s first ever ‘Strategic and Operational Guide to Product Giving’, co-produced with PwC, provides step-by-step advice on setting up, optimising and embedding product giving into your company.

Based on our 20 years’ experience in product giving and contribution from leading retailers and manufacturers including Amazon, Colgate-Palmolive, Pentland Brands, Procter & Gamble, Bunzl, McBride, L’Oréal and many more, the guide sets out a structured approach to identifying products suitable for donations and ways to maximise both business value and social impact from product giving.

Identify the relevant stakeholders, the systems and processes in your organisation to optimise your product giving strategy and generate great social impact.

What is this guide for?

This guide offers an easy-to-use, step-by-step process to developing a product giving strategy:

  • Understand and identify all product giving opportunities in your company
  • Build a solid business case for product giving
  • Assess the best options when looking to donate product
  • Incorporate giving into your organisation systems and processes
  • Monitor, communicate and review your product giving

In the guide you’ll find useful templates, analysis tools and guidance from existing product donors.

The guide also features a decision-making flowchart, setting out on two pages the key steps and decisions necessary to develop a strategic product giving plan.

Who is this guide intended for?

This guide is intended to be used by individuals within businesses who would like to, or are already involved in, developing a strategic approach to product giving. The guide will help you think through critical considerations and processes required to deliver a successful product giving plan ensuring executive level and senior management support and participation.


This guide was developed thanks to a grant made to In Kind Direct by The Prince of Wales’s Charitable Foundation.