Virgin Money London Marathon 2021

Virgin Money London Marathon 2021

Come join team In Kind Direct and show your support!

Date: Sunday 3rd October 2021
Registration fee: £100
Individual Fundraising Target: £2,000
Starting Points: Blackheath, Greenwich

Take on a challenge and do something incredible in 2021 by helping In Kind Direct raise vital funds to support our growing network of over 11,000 charities.

This world famous marathon will take you through the closed streets of the capital, encompassing some of London’s most prominent landmarks such as The Shard, Tower Bridge, London Eye, Big Ben and Buckingham Palace.

With everything that has happened, the event promises to be incredibly special this year.  As an In Kind Direct runner you be one of 50,000 people taking part on the streets of the capital.  Another 50,000 people will be running the event “virtually” in locations all over the world making this the biggest Marathon ever!

You’ll receive:
- Fundraising support: Fundraising pack/ideas, support setting up a Just Giving page
- In Kind Direct T-shirt

Already have a ballot place in the 2021 Virgin Money London Marathon? See FAQs below for more information on how to run for In Kind Direct.

How to apply

To apply to run for In Kind Direct at the 2021 London Marathon please fill out the form on this page.

If you have any questions that are not answered here, please get in touch with us at

See FAQs below for more information.


What support does IKD provide?
When you join us as a marathon runner we will provide you with:
- a t-shirt to train in and wear on race day
- a fundraising pack

How do I set up my fundraising page?
To set up a fundraising page using JustGiving, please visit In Kind Direct’s JustGiving page and click “Fundraise for Us”.

You can also set up a fundraising page with Virgin Money Giving here.

Follow the step-by-step instructions, personalise your page and you are ready to get started.

How to fundraise?
When you become an In Kind Direct Marathon runner we will send you a fundraising pack with plenty of ideas and suggestions to help you begin fundraising.

For even more inspiration here are some fundraising tips from past marathon runners.

If you are still struggling for fundraising ideas, then please get in touch and we will work with you to help you reach your target.

What happens if I don’t reach the fundraising target?
We set a fundraising target to cover the costs of the event place and the admin costs associated, and help you deliver our service to our charity network of local grassroots organisations across the UK.

If you are worried that you will not reach your fundraising target please let us know as soon as possible and we will be happy to give you our full support and get you to that finish line!

What happens if I can no longer take part?
We are very sorry to hear that you can no longer take part in the 2021 London Marathon. Please get in touch with us at or call us on 0300 30 20 200.

How do I pay in my fundraised money?
Bank transfer or via our Just Giving page.

What will the money be used for?
The money you raise will contribute towards our vital work, ensuring that everyone has access to life’s essential items. Your money will ensure that we can secure more products and distribute them to our charity network across the UK. In 2020, we were a lifeline service reaching over 174,000 people, with £26 million worth of essential items such as toilet roll, hand wash and PPE. Because of the leverage effects we generate with donated product, every £1 donated will lead to at least £9 in value of products distributed, meaning the money you raise will go even further.