Giving back to the NHS

Giving back to the NHS

We are proud to be working with seven major brands and Blue Light Card to deliver “pick me up pallets” to NHS frontline staff across the country. Launched on International Nurses Day, Tuesday 12th May, the pallets started by going out to the 25 NHS Trusts involved in the project. With a mix of personal care items and treats, they are designed to support and put a smile on the faces of those working hard to save lives. After the incredible response to the first batch of donations, a second wave is being sent out in July to another 25 NHS Trusts.

This initiative is generously supported with donations from some of our #IKDPioneers, including hand sanitiser and toiletries from L’Oréal, Carex antibacterial handwash from PZ Cussons, chocolate from Lindt UK and Bodyform intimate care products from Essity.

We help a network of thousands of charitable organisations deliver their vital services. This includes NHS Foundation Trusts, “friends of” hospital charities and charitable support and care providers. Charitable organisations can register for free to access essential supplies and huge savings.

Rosanne Gray, our CEO explains: 

“We are indebted to the wonderful people working in our NHS and thankful to be able to provide practical support and care during such challenging times. We also thank our longstanding corporate partners who have donated extra supplies to this initiative. The response to the first wave of donations was so positive and we are delighted to continue our support.

“We work with hundreds of companies and thousands of charities to support millions of vulnerable people. We help them to access essentials like toiletries, cleaning products and baby care supplies to help everyone keep clean, safe and well. The frontline services being provided by local charities have been critical throughout lockdown in reducing the burden on NHS staff and volunteers, getting people back on their feet after time in hospital, and supporting others to self-isolate safely.

“Our partnership with Blue Light Card allows us to utilise our logistics infrastructure to support NHS workers alongside thousands of charities, to ensure those in crisis keep receiving the care and support they need. We hope more businesses see what is possible and step up and help however they can."


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For more information about In Kind Direct, contact Charlotte at or 0300 30 20 250.
For enquiries about this project, contact


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