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Huggies® partnered with In Kind Direct to help families access essential baby products

Here at In Kind Direct we believe everyone deserves access to life’s essentials. With the food banks and local charities we work with facing record demand throughout the pandemic, UK families were able to also help those most in need. We worked in partnership with Huggies to help make sure every family can keep their babies and little ones clean, safe and well.

For every pack of Huggies Wipes, Huggies Pull-Ups® and Huggies DryNites purchased through its new online shop Huggies donated an equivalent pack to help a vulnerable family in need.

Impact of the donation

Community Gateway Association, Preston

Community Gateway Association is a not-for-profit community business, set up to meet the housing needs of people in Preston and the surrounding areas.

We have delivered 260 household toiletry parcels to our customers in support of our Community Engagement Teams 2.6 challenge. Huggies were sent out in some of these packages. We are also getting ready to put on a school uniform bank. For our teenagers we will also be supplying them with toiletries to help them feel confident returning to school. Huggies will play a big part in this parcel, especially for the girls.

Liverpool Six Community Association

Liverpool Six is a community centre providing practical support and opportunities to the local community.

The Huggies products are a valued item and help to support multiple families struggling financially with their little bundles of joy.
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Donate products and we'll get them to where they are needed. View the list of essentials here.

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Help us keep distributing essential supplies across the UK to those who need them.


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About the Huggies® Brand 

For more than 40 years, Huggies® has been helping parents provide love, care and reassurance to their babies. From developing innovative everyday products, to recently partnering with one of the UK’s biggest pregnancy brands, Bounty, and supporting new mums from the first day of their new journey into parenthood, Huggies® promises to be there with you every step of the way. For more information on Huggies visit or to shop the range visit