Our Commitments – Innovate & Collaborate

Posted on Posted in News

February 20 2020


In Kind Direct connects socially conscious companies and charitable organisations working alongside local communities. For 23 years and counting, In Kind Direct has strived for innovation and collaboration to achieve this goal. Our Manifesto embeds these values within our ethos and operating model. 

Being able to innovate and collaborate effectively is driven by aunderstanding of our wider environment and its potential for growth. Our CEO Rosanne considers in our blog how the climate emergency creates a greater imperative for businesses to engage with #ProductGiving. Recognising how the priorities and expectations of those we work with intersect helps us to build the sustainable partnerships that enable us to succeed together 

Demonstrating social return on investment is equally important for both our charity partners and donor companies. Understanding the positive change we make and how it is amplified by working together is vital. Organisations are also increasingly being asked to articulate their impact on less tangible outcomes like increased confidence and well-being. 

Our commitment to innovation saw us launch an Impact Assessment Guide for Charities in partnership with PwCThis free resource with #ProductGiving at its heart is available to download from our website and helps charities wherever they are on their impact journey. It enables them to map, quantify and communicate the impact they have for the people they support. This ensure projects are effectively prioritised and provides a strong case for funding in competitive times. For the companies we work with, understanding the impact of their donated goods fosters excellent internal communications, grows employee satisfaction and provides a clear business case for increasing their commitment to Product Giving.  

Tom Baegent, Director at PwC explains: 

These days demonstrating the scale of impact by charities, social enterprises and community groups is a must. Donors want to know that they are supporting activities that have the maximum possible impact. This guide is a fantastic resource for charitable organisations looking to use impact assessments as a means to demonstrate and maximise the impact they achieve.

As we hear daily from our network of charity partners, one thing becomes clear; in uncertain times communities rely on us for a consistent supply of essential goods. In Kind Direct is committed to meeting these critical needs with the continued support of our generous product donor companies and partners.