Launching the Product Giving Alliance

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Launching the Product Giving Alliance

CEO Rosanne Gray explains why we’re working together to make product giving the easy option

May 22 2020
The last few months have highlighted to all of us what makes up life’s essentials that we so often take for granted. Whether it’s toilet rolls, cleaning products or hand sanitiser, we have been reminded of the value they hold in keeping us safe, clean and well. In Kind Direct, with the incredible support of our donor companies has already reached over 1800 charities with £2.8m worth of essential supplies since lockdown began, more than ever before in our 24 year history.

The coronavirus pandemic has brought new thinking, innovation and greater collaboration to our sector. Today, with our partners Charity Digital, Fareshare and International Health Partners we are delighted to be launching the Product Giving Alliance. Together, whether software, food, medical or household goods, we will work to meet the needs of the most vulnerable communities across the UK as we weather the economic challenges that lie ahead.

To do this we are calling on British businesses to put product and service giving at the heart of their work, recognising the value of supporting communities and ensuring that nothing goes to waste. We know that there are vast amounts of surplus available for product giving, estimated at £2billion a year for consumer goods. As an Alliance we will give businesses the confidence that their donations will deliver measurable social impact, and highlight the commercial and environmental benefits of donating their goods and services.

South Central Community Transport, Liverpool

We are grateful to all our product donors who have stepped up and look forward to many more joining us. Across all sectors, we must build a strong, sustainable response for the long term as we collectively rebuild our communities.

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