Our campaigns
In Kind Direct is a UK charity who believe everyone deserves access to life’s essentials and that no usable product should go to waste. We use insights from our network of over 4,500 charitable organisations to help us secure a consistent supply of the products they need, from our committed corporate partners who make planned donations to support our campaigns.
In Kind Direct's campaigns
See our most recent #commUNITY and #SummerOfPlay campaigns and the impact they’ve had on people and communities across the UK:
#SummerOfPlay
#backto
#commUNITY
Christmas with Kindness
Brand campaigns
We work proactively with our corporate partners to deliver bespoke brand campaigns, generating great impact for our network of charitable organisations and the people they support. We create powerful partnership enabling more communities to thrive.
2021
Celebrating our partnership with P&G
Tackling #sunpoverty with Escentual
Helping communities thrive with Carex
Keeping children warm with Primark
Buy One, Give One with Kérastase
Give safety with Cif ecorefills
2020
Buy One. Plant One...with Bumboo
Buy One, Give One with Lancôme
Stay safe with Kleenex Proactive Care™ range
Social Friday with Petit Bateau
Buy One, Donate One with Carex
Hand Hygiene Kits with Lifebuoy
Pick me up pallets with Blue Light Card
Buy One, Donate One with Huggies
#ShareASquare with Andrex
#EndPeriodPoverty with Always
Get Involved
Join our network
We are here to help you and your community. Charitable organisations can join for free.
Donate products
Donate products and we'll get them to where they are needed. View the list of essentials here.
Donate funds
Help us keep distributing essential supplies across the UK to those who need them.