Our campaigns

Our campaigns

In Kind Direct is a UK charity who believe everyone deserves access to life’s essentials and that no usable product should go to waste. We use insights from our network of over 4,500 charitable organisations to help us secure a consistent supply of the products they need, from our committed corporate partners who make planned donations to support our campaigns.

In Kind Direct's campaigns

See our most recent #commUNITY and #SummerOfPlay campaigns and the impact they’ve had on people and communities across the UK:

#SummerOfPlay

July - August 2021

July - August 2021

#backto

April - May 2021

April - May 2021

#commUNITY

January - February 2021

January - February 2021

Christmas with Kindness

November - December 2020

November - December 2020

Brand campaigns

We work proactively with our corporate partners to deliver bespoke brand campaigns, generating great impact for our network of charitable organisations and the people they support. We create powerful partnership enabling more communities to thrive.

2021

Celebrating our partnership with P&G

September 2021

September 2021

Supporting communities with more than just products

Tackling #sunpoverty with Escentual

September 2021

September 2021

Helping communities thrive with Carex

April 2021

April 2021

Launch of new Fun Editions handwash and shower gel to help fight hygiene poverty

Keeping children warm with Primark

Buy One, Give One with Kérastase

Give safety with Cif ecorefills

Man holding box with cif written on it

January 2021

Launching a new product and helping community spaces reopen safely after lockdown

2020

Buy One. Plant One...with Bumboo

December 2020

December 2020

Bumboo’s campaign donated 4 toilet rolls to In Kind Direct for every box ordered

Buy One, Give One with Lancôme

November 2020

November 2020

For every online order, Lancôme offered one mascara gift set to support UK communities and NHS frontline staff

Stay safe with Kleenex Proactive Care™ range

November 2020

November 2020

Providing hygiene face masks to charitable organisations in our network to enable them to keep doing their vital work, safely

Social Friday with Petit Bateau

November 2020

November 2020

Keeping children warm in winter

Buy One, Donate One with Carex

September - October 2020

September - October 2020

Helping people stay clean, safe and well

Hand Hygiene Kits with Lifebuoy

September 2020

September 2020

Increase access to effective hand hygiene

Pick me up pallets with Blue Light Card

May - July 2020

May - July 2020

Giving back to the NHS

Buy One, Donate One with Huggies

June 2020

June 2020

Helping families access essential baby products

#ShareASquare with Andrex

April - June 2020

April - June 2020

Supporting communities during the pandemic

#EndPeriodPoverty with Always

March 2020

March 2020

Making dignified periods possible

Get Involved

Join our network

We are here to help you and your community. Charitable organisations can join for free.

Donate products

Donate products and we'll get them to where they are needed. View the list of essentials here.

Donate funds

Help us keep distributing essential supplies across the UK to those who need them.