Social Media Tips and Tricks for Charities

Social Media Tips and Tricks

Welcome to Izzy!

We'd like to introduce you to our new Social Media and Content Coordinator -  Izzy. Check out below to see her 3 top tips on how to make the most of your social media: 

Planning - First and foremost it’s important to have a clear plan to move forward with your social media goals, you will need to begin to look at what your working towards and how you’re going to get there. Here’s a few questions to get you started: 


  • How much time do you have to dedicate to your accounts? Little and often can be great to keep up to date and prevent media burnout.  
  • What are your goals? What do you want to achieve? This could be anything from receiving more donations to growing your volunteer base. 
  • Who is your audience and where do they hang out?  Make an ideal audience character, who are they, what do they do and why do you want to target them. Researching where to find your ideal audience can do a world of good in working out how to target them best. 


Call to actions – Post vibrant and engaging content on your page that actively encourages people to interact. This could be graphics, videos or even your latest stats, just   make sure to highlight a clear CTA (call to action) spell out a clear action you want your audience to take eg to find out more click the link in our bio!  

Engaging with others – Creating a community network between you and your peers in a similar field can be incredibly mutually beneficial. Comment, share and like       others posts and they’ll really appreciate the support and are also then more likely to return the favour. 

As you start to find out what works best for your organisation you can see how much of an impact social media can have on your goals. Please feel free to follow us on our socials to keep up to date on everything we do @inkinddirect