Support In Kind Direct with AmazonSmile

Support In Kind Direct with AmazonSmile

Are you looking to support the underprivileged and vulnerable sections of society but don’t know where to start? AmazonSmile’s Spotlight Charity initiative is a simple solution to easily donate and help your favourite causes and charities. Let’s start with the basics.

What is AmazonSmile?


AmazonSmile is a website the same products, prices and customer journey as The difference is that when you shop on AmazonSmile, Amazon donates 0.5% of the net purchase price (excluding VAT, returns and shipping fees) from your eligible AmazonSmile purchases.

All you need to do is shop at The donation will be made at no extra cost to you and you can choose from nearly one million public charitable organisations.

What are the next steps?

– Visit

– Login using your credentials

– Select In Kind Direct as your charity

– Make your purchase


For any queries regarding this process, please click here.


How does your donation to In Kind Direct help charitable organisations?

Since the outbreak, In Kind Direct is doing all it can to get essential products to local charities supporting those affected by the coronavirus crisis. Help us to help those helping the most vulnerable across the UK.

£15: could help us get toilet rolls, hand wash and toothpaste to 8 households

£50: could help us get essential cleaning supplies, clothing and indoor activities to 30 families

£250: could help us to get essential personal care, kitchen, cleaning and laundry products to 150 isolated households

Other ways to get involved

Join our network

We are here to help you and your community. Charitable organisations can join for free.

Donate products

Donate products and we’ll get them to where they are most needed. View the list of essentials here.

Donate funds

Help us carry on distributing supplies across the UK to those who are most vulnerable.

Learn more

Join one of our Speaker Series online events to hear about the power of product giving